We offer strategic advice to independent schools
on all aspects of pupil recruitment and retention
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Join us at the Boarding Schools Fair in Nairobi, Kenya! Please note that there are opportunities for participating schools in the run up to this event, the first in October 2020. For full details of this exciting, all-inclusive event, please contact us by email.

Admissions Audit

Are you leaving pupil recruitment to chance? Are you ready to bring certainty to the success of your department? If the answers to these questions are ‘Yes’ but you’re just not sure quite how to start the process, we would be delighted to conduct an Admissions Audit which will provide you with a bespoke visual map of your Admissions process highlighting what happens, when, how and who ‘manages’ each stage. We also present you with a summary of our findings identifying where best practice is already in place and where there are opportunities to further increase efficiency. The findings will give you a robust foundation to inform a new Admissions and Marketing strategy.

Strategic planning

Pair can develop and help implement a complete strategic and tactical plan for your admissions department with the explicit purpose of supporting the broader aims of the school. 


If those aims are not fully focussed or in a state of flux, do bear in mind we love change! We would be delighted to work with you to help you achieve a clear focus. Our experts at Pair have played an integral part in merging schools, in introducing full and partial co-education to previously single sex schools, in advising on extending age ranges, in opening sister schools and so much more. 


We can bring that expertise to bear, working for you to inform your new strategy with rigorous evidence and imaginative suggestions.

Measuring Performance

Your admissions department may be busy, but do you know precisely how much of that work is translating into accepted places? Can you use data from past years to predict future numbers with confidence? Are your admissions staff part of a supportive appraisal system which enables them to give of their best? What are the key performance indicators for your admissions department and are your goals achievable? Do you have the best database for your needs?


Pair can help put systems in place to enable your admissions team to work with accurate and appropriate data to inform successful planning and decision making.


Please do get in touch. We would be delighted to explore options with you.

Customer care

Relationships are at the heart of any successful school. Pair can help you devise a coherent and effective method of communication that puts individual care at the heart of all stages of the admissions process.


Our emphasis upon an imaginative personal touch, clarity of information and timeliness of delivery, help reinforce the care you already have for prospective families and nurture the trust they feel in you.

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Pair Education formed in January 2016, represents the cumulative experience of many years within the education, design and marketing industries in a wide variety of roles and encompassing many contexts.


Although we have outstanding marketing professionals on board, Pair is not run by marketing people who have entered the field of education as an addition to a wider portfolio. Our expertise comes instead from a thorough understanding of the particular nuances of education, which can only come through having worked for many years in schools.


Our team has insight formed through full time work for Independent Senior and Preparatory schools. We have extensive experience of a wide range of fully co-educational and partly co-educational schools, as well as single sex (both boys and girls), full boarding, flexible boarding and day schools. Pair experts have held senior positions within highly selective and recruiting schools,  from very small to extensive families of schools.


Between us we have worked as a Directors of Admissions and Communication, Marketing Managers, Heads of Sixth Form, Heads of Faculty, Boarding Housemasters, Day Housemasters and University Lecturers. Our comprehensive understanding of education is complemented by considerable design and marketing experience with members of our team previously working for, amongst others, The Times Educational Supplement, The Times Literary Supplement, Sony, Argos and Harrods.

Pair's services are always confidential unless we have specific permissions to discuss our work. Please ask if you would like feedback from previous and current clients who are happy to share their experiences of working with our team.


The real voyage of discovery consists not in seeking new landscapes, but in having new eyes.

Marcel Proust

We believe that creativity is an essential component of success. Pair Inspires is our way of sharing some of the inspiration behind our creativity - put simply, it's what excites us!


2nd Floor

46-46a High Street



MK46 4BE



Tel: +44 (0) 7896 706866

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